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Thursday, April 17, 2014

INKA powerful message from Crete

The commercial is for INKA, a chain of local grocery stores in Hania that support locally grown produce and products. Created by a talented group of folks at the production company Indigoview, the spot features a scene from World War II and the German occupation and a family listening to a radio report announcing the German invasion of the island encouraging resistance.
At the end of the ad, when German-speaking invaders are at the family’s door, the supertitles state:
“Back then, we resisted.”
“Today, the enemy has changed shape.”
“INKA encourages that we select local products from local businesses”
“We give our children work.”
“INKA, we prefer local products.”

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